Release Point Media

ABOUT US

Maximizing the Market Performance of Creative Works

Release Point Media is a specialized consultancy. We bring expertise that maximizes the market performance of creative works in film, television, audio, and print. We connect original works with partners for licensing, adaptation, and acquisition. And, we help create and refine the next generation of digital IP distribution platforms.

In sports, or any physical activity that requires precision timing of critical actions, the “release point” is everything. A split second, a half of a degree of angle, a minute increase or decrease in speed—all of these micro-measures will combine to produce a winning result or a missed opportunity. The release point determines success or failure.

In the rapidly changing media/entertainment business, success or failure for a film, television series, audio project, or a licensing deal, will be determined by the release point—the strategic bundle of activities and actions that will produce the desired results. After years of development, physical and virtual production, strategic and financial engineering, complex negotiations, and audience engagement, your creative work is about to be shared with the world…are you ready to hit your optimal release point?

WHAT WE DO

Four Areas of Expertise

STRATEGY

Market positioning and release planning for maximum impact

DISTRIBUTION

Theatrical, television, and digital platform placement

MARKETING

Audience engagement and campaign development

LICENSING

IP partnerships, adaptation, and acquisition deals

GET IN TOUCH

Ready to Hit Your Optimal Release Point?

Let’s discuss how we can help maximize the market performance of your creative work.

INFO@RELEASEPOINTMEDIA.COM

FOUNDER

Release Point Media was founded in 2023 by veteran media/entertainment/technology executive Joe Cantwell.

Joe Cantwell

Founder & Principal

Joe Cantwell is an entrepreneur, investor, and independent film & TV producer. From 2018 to 2024, he served as strategic advisor to film distribution and marketing firm Abramorama LLC, working closely with the founder and management team to broaden the company’s digital services and products, partnerships, and I.P. portfolio.

In that time, Joe worked on distributing and marketing over 100 documentary features and series in theaters, to television networks, and on all major digital platforms. He continues this work today through his own company, Release Point Media LLC. Joe is also co-founder and president of LANC DOCS, Lancaster, Pennsylvania’s new documentary film festival.

He is Executive Producer of the documentary feature film The Godfather Of Sarin, which is in production now. His most recent documentary feature film The Outsider was released in 2021. Joe’s previous documentary films and series include the award-winning titles Ride The Divide, We The Economy, and Grass Roots.

Joe served on the senior leadership teams at Authentic Entertainment, Starz Entertainment, AOL, and Bravo (now AMC) Networks, where he was a founding executive of the Independent Film Channel (IFC). His consumer media services have earned numerous Emmy nominations and industry awards, including the peer-nominated “Brand Builder Award” for his creation of the Starz streaming service. He is an advisory board member of the Alexandria (VA) Film Festival. Joe holds a Bachelor’s degree from Barry University in Miami, Florida, and an MBA from the University of Chicago.